Sunday, February 2, 2014

Yahoo Plans Return To Search Engine Roots

2:38 PM Matt Peloquin


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Yahoo Plans Return To Search Engine Roots


Yahoo Chief Executive Marissa Mayer, it seems, is a fan of basketball and baseball. Per latest reports, she has given the nod to projects "Fast Break" and "Curveball" that are aimed to help the company get a foothold in the search engine market. 
Kara Swisher of Re/Code reported, based on information from Yahoo insiders, that the two initiatives are expected to work hand in hand to revive Yahoo's search engine business that has been struggling for years. 
"Sources said the plan is being done as part of a contemplation of how Yahoo can accelerate the end of - or actually end - its longterm search and advertising partnership with Microsoft. Currently, Yahoo only has control over the search experience, but Mayer clearly wants more purview over the business," wrote Swisher.


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